There are three general ways that people search for something they need or want. They open up their browser, go to Google, Yahoo or Bing and they either type in a keyword, keyword string or they ask the search engines a question.
Keywords Strings are the #1 determining component of a successful returned result from the search engines. Questions would be #2 and a single keyword would be next in line.
Example of what someone would type if they were looking for boots:
- Keyword - boots
- Keyword String (also knows as keyword phrase) - red leather boots
- Keyword Question - where can I buy red leather boots in kansas city