How to increase your page rank, site visibility and be viral marketed all at the same time?

Ever wonder why your competition seems to stay one step ahead of you on the internet with their search rankings, traffic, and visibility?

Do you find yourself scratching your head, wondering why your website doesn’t climb higher in the search results despite applying standard SEO practices? What can you do differently that will produce a measurable and lasting result? The answer lies in understanding how search engine optimization, social signals, and user engagement intersect in 2025. What I’m about to share is not an overnight fix, but it is the “extra push” that can help elevate your content beyond competitors stuck in outdated strategies.

Traditional Search Engine Optimization

There are two primary approaches to SEO: onsite and offsite. Both are still valid, but both have evolved dramatically in the past few years.

Both are still essential—but here’s the shift: search engines no longer rank content based solely on keywords and backlinks. With the explosion of social media and user-driven platforms, Google and Bing increasingly look at engagement and authority signals to determine what is relevant. In other words, the internet is no longer just about what YOU publish—it’s about what OTHERS say about your content.

The Role of Social Signals in 2025

Search engines do not directly use Facebook “likes” or Twitter “shares” as ranking factors. However, social activity indirectly influences rankings by:

• Increasing visibility and reach — the more people share, the more likely it earns natural backlinks.
• Generating branded search demand — when people see your content on social, they Google your brand directly.
• Boosting engagement metrics — high CTR (click-through rate) from social and repeat visits improve dwell time, which search engines interpret as content value.
• Driving authority mentions — thought leaders and journalists often discover content through social, leading to high-authority backlinks.

Scenario: Imagine two competing websites in the same niche. Both use solid SEO techniques, both have similar domain authority. But one site has a social share bar placed above every article and the other doesn’t. The first site sees its content shared hundreds of times on LinkedIn, Facebook, and Twitter/X. Those shares generate referral traffic, backlinks from blogs, and even citations in industry newsletters. Within months, search engines begin rewarding that site with higher rankings. Why? Because content that spreads organically is assumed to be more relevant and trustworthy.

Notice the social share bar at the top left of this page. If you find this valuable, share it on your favorite network. Not only does it help us—it signals to search engines that this content is worth amplifying.

From Social Shares to Viral Authority

Strategic placement of share buttons matters. A share bar positioned at the top of every article, always visible, makes it effortless for readers to distribute your content. Our agency has implemented this across client sites, and the results are significant.

Take for example a nonprofit client, Justice for All. Within weeks of adding a modernized social bar and combining it with a light promotion strategy, their articles began receiving 4,000+ views per post within days. Social sharing didn’t “boost rankings” directly—it boosted visibility, traffic, and backlinks, which together strengthened SEO performance.

2025 Best Practices for Social + SEO Integration

• Place share buttons strategically: top of article, floating sidebar, and/or end of content.
• Encourage engagement: add subtle CTAs (“If this helped you, share it forward”).
• Leverage multiple platforms: LinkedIn (B2B), TikTok/Reels (visual), X/Twitter (news & commentary), Pinterest (visual niches).
• Repurpose content: turn articles into carousels, threads, or videos to increase shareability.
• Monitor analytics: track which articles drive the most shares, and double down on those topics.
• Implement Open Graph & Twitter Card metadata: ensure shared content displays properly with images and titles.
• Use UTM parameters: so you know exactly which social shares drive traffic and conversions.

Viral Marketing Meets EEAT

It’s not just about shares anymore—it’s about authority and trust. In 2025, Google emphasizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). Social sharing helps prove these factors:

• Mentions by industry leaders build Authoritativeness.
• Widespread shares reinforce Trustworthiness.
• Content showcasing lived Experience and expert commentary gets more organic shares.

Bottom Line

Adding a social share bar and strategically promoting content will not only increase viral marketing potential but also improve visibility, traffic, and SEO authority. Search engines want to highlight content that people engage with, share, and revisit. By making social sharing effortless, you’re sending strong signals that your content is both relevant and desired. The more people interact with your pages, the more search engines will reward you with improved rankings.