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Whether you are writing a blog article, web page article, press release or products and services descriptions, SEO optimizing your article for the internet is a must. The internet is made up of trillions of web pages. How the web page is displayed is dependent upon the information you are wanting to showcase within your perfect SEO article and what type of functionality is needed to accomplish your end goal. The difference between a SEO optimized article being viewed by the public on the internet or not being seen at all is in-part based on how you construct the page. Though there is thousands of opinions on how to create a #1 page rankable article, we will indeed be showing you how to create one.
You might ask, "what makes The Turn Group an expert on how to properly format a web page for the search engines?"
It is amazing how on my down time when just searching the internet for the lack of anything better to do, the little SEO gold mines that are revealed to the watchful eye. The million dollar question people ask is how do I get back links to my website that will actually help my website out?
Not only have I been asked this a thousand times, but there is a million searches for this question on Google. In this article I will share some useful SEO Tips that if applied will help to increase Visibility - Presence and Relevance.
Lets Get Started...
For a step by step tutorial on how to use the new Joomla Versions Tool in the latest Joomla 3.2 CMS release visit:
Steps to take to prepare a result producing SEO Article.
In this first of 3 SEO Lessons we will be taking about how to drive large amounts of traffic to your website through seo article marketing. This is the one of the best ways to bring visitors to your website organically as well as to help raise the page rank of your website and simultaneously show yourself as a subject matter expert. This strategy is time-proven and will have immediate effects. However, before you ever put up an article on the web, there are several steps you must take to maximize on it's effectiveness. This article will talk about the first steps you need to take to prepare to produce quality SEO Articles.
SEO Article Preparation
Day 1: Use the first day to chart out what you want to write about. To help you find the keywords that you want to rank for, use this Keyword Tool provided by Google to assist you. It is important that you write about things people actually want to know about. The best way to do that is to see what is being Googled.
Writing on a delicate but much needed topic like this one can be a hard thing to do. So with humility and concern for those who fall victim to these type of clients, I have opted to touch on this controversial topic. We have received many phone calls and emails in regard to what we are about to address. As a leader in the web development industry we are looked upon to provide leadership and direction to not only our clients but to other designers and developers as well. We provide a lot of coaching to start up development companies and one of the main concerns that development companies ask us about is how to deal with narcissistic business owners.
As a leader in the industry we have heard it all when it comes to the colossal failures of Joomla Developers all over the world. They just cant seem to get the websites built right or even complete them. Worst of all, for those few Joomla Developers that do get the sites live, they have done serious damage to the ranking ability of the website.
This is a huge problem, one we have to address on a daily basis. When potential clients call us, over 80% of them have had a bad experience with a Joomla Developer. There are a multitude of industry standards that must be followed yet rarely are, not to mention ethical, business and especially personal standards. Why do Joomla Projects fail every day? Here are some of the most common reasons.
Excuses from Joomla Developers to their clients
Are you needing a new website for your small business or an existing website redesigned but not sure how to get started or what company would be the right choice for you? This article gives you recommended questions you need to ask to make sure you get the most bang for you dollar and questions to help avoid getting scammed by "fake or wanna-be website developers."
Creating a new small business website can be costly if you are not careful. Many of the clients that The Turn Group often works with are clients that had their money taken by "would-be" small business website designers. They either took the money and ran, started the project and never finished it, or what we here the most; "the website was nothing we envisioned and can not use it." Disasters like this can be avoided if you ask the right questions up front. If you are a new small business owner and are looking for a website for your small business, there are a few things you need to know.
Updating your Joomla website, depending on what version of Joomla you have, can be a tricky time consuming process. There are many variables to consider. However, the benefits to getting on the latest versions are completely worth the cost of the upgrade. Three of the biggest examples are the SEO capabilities, the automatic update capability and the upgrade to the database to name a few.
The damage that a hacked Joomla Website can cause can be costly and very time consuming to say the least. A Joomla Website that has been hacked or infected by a malicious virus infestation can not only shut your website down, cost you money, but can get you black listed in the search engines almost immediately. Once the site is fixed, it could be weeks before the search engines un-blacklist your website and for some companies, that will put them out of business.
What to do if your Joomla Website has been hacked?
Here is an example:
Recently, we were asked why Googles "Did You Mean" showed a different result for a company name when they Google their company name. With a little research this is what we found out.
Google uses spell checking software to check queries, ie (cennethelp) against common spellings of each word. When Google determines an alternative query that they think might improve the search results, you'll see "Did you mean: (more common spelling)" at the top of your search results page. This happens when a site has no relevance, no direct entries into Google and no dictionary reference for that specific word and not enough backlinks to the site.
Have you ever checked your index within the search engines by typing in the Google search bar "site:yoursite.com" and found your footer/copyright as the text being shown as the description within your returned result?
Why does this happen? This happens sometimes because search engines either take the first paragraph that it comes across starting at the top of the site or at the bottom of the site and index the content it finds.
So, its very important the first paragraph and bottom content are SEO optimized. To avoid my irrelevant site copyright, address and phone number from the footer getting indexed, I had 2 choices.
"How It's Actually Possible To Rank Better Than #1 In Google And Yahoo - Overnight!"
Before I begin, I'd like to tell you the reason I chose "this" specific topic to teach you. I came across a powerful story that I'm going to share with you at the end of this lesson. This story really opened my eyes to what is possible on the web and what all of you should incorporate into your search engine optimization strategy. It's a no brainer and anyone serious about search engine optimization would be a fool not to use what I'm about to teach you. Now, to the topic at hand... If it isn't enough to rank #1 in Google in less than 28 days, I'm going to teach you how you can actually rank better than #1 in both Google AND Yahoo, overnight! Yeah, I can hear you now... That's impossible. What a ridiculously hypish statement. Rodney's completely out of his mind. While #3 might be true :-) you truly can rank above the #1 position in Google and Yahoo in less than 24 hours!
Is Google trying to set new SEO Trends or was there such a demand on Google to share a little bit about how its algorithm works? Either way, Google has published is own SEO Starter Guide for the general public.
For most of us this is old school daily tactics, but for others it will open your eyes to the fierce competition that is out there competing against you and your site.
On a daily basis I get asked why blogging is so important. Many SEO Specialists have written articles on this very topic all claiming the same thing expecting you to take their word for it. For example, back in Dec of 2008 (on Google Knol which is no longer available) I wrote a small article on "Why Blogging is so Important" in which I gave a pretty good explanation as to why each website needs one. This article had gotten quite a few hits with no visible or mentionable results other than providing the reader with a good reason to start blogging.
However, telling you why you need to blog is a tad bit different then showing you why you need to blog. So in this article on "Why do YOU need to blog" I will show you actual results that will clearly show the benefits of blogging on your website.
Ever wonder why your competition seems to stay one step ahead of you on the internet? Ever wonder why your website just doesn't seem to want to climb hire up in the search engines? Are you scratching your head wondering what can you do differently that would produce a measureable result? Well, we have a tid-bit of information that might just give you the edge or the extra push that you need to get to the next level. What I am about to share is not an overnight fix, but it is the next step!
There are three general ways that people search for something they need or want. They open up their browser, go to Google, Yahoo or Bing and they either type in a keyword, keyword string or they ask the search engines a question.
Keywords Strings are the #1 determining component of a successful returned result from the search engines. Questions would be #2 and a single keyword would be next in line.
Example of what someone would type if they were looking for boots:
- Keyword - boots
- Keyword String (also knows as keyword phrase) - red leather boots
- Keyword Question - where can I buy red leather boots in kansas city
In this lesson we are going to learn how to create a Successful Internet Presence that ensures on-going results within the search engines by creating Quick Landing Pages that are specifically designed to drive traffic using a re-direction tactic to your core services or products pages.
How many of you sit on your custom built back-porch overlooking the ocean with wind in your hair and a margarita in your hand because your business ranks #1 on Google and you have more business then you know what to do with?
I thought so!
My phone rings and on the other end of the phone is a panicky voice. Melissa (name changed out of respect) tells me how they hired a local SEO firm to help drive traffic and increase page rank. She was blunt force honest with me and told me that she didn't always pay him on time and she told me on occasion when she didn't get her way she would insult him telling him that SEO guys are a dime a dozen and on occasion gave him unrealistic expectations. Though this kind of honesty is rare I just sat there and listened to her story.
She did tell me that he was occasionally late in calling her when he was supposed to and even sometimes he didn't get to her site in days. So between her threats and degrading comments and his lack of "on-time" response, they decided to part company and Melissa ended up doing a charge back on him.