On an almost weekly basis I get asked why blogging is so important. And the simple answer is, if done correctly, it becomes your most powerful sales tool.
Many
SEO Specialists
have written articles on this very topic all claiming the same thing expecting you
to take their word for it. For example, back in Dec of 2008 (on Google Knol which
is no longer available) I wrote a small article on "Why Blogging is so Important"
in which I gave a pretty good explanation as to why each website needs one. This
article had gotten quite a few hundred thousand hits with no visible or mentionable results other
than providing the reader with a good reason to start blogging. Only a few
commented on them starting to blog.
However, telling you why you need to blog is a tad bit different then showing you why you need to blog. And that was the key. Showing people why they need to do something versus just telling them makes all the difference in the world. So in this article on "Why do YOU need to blog" I will show you actual results of blogging and then you can make up your mind.
In order to understand the benefits of blogging you really need to understand what a blog is about and what its for. If you are reading this you should be able to see the importance already. In our blog we provide information that pertains to our services in the form of an article that provides "you" the viewer valuable information that will either cause you to implement our suggested strategy or to call us and have our Blog Team do it for you. You may or may not call us now, but in the future when a web related need arises the overall goal is that you remember who we are and to eventually capture your business. You want the same for yourself with your blog articles.
Blogging is a dynamic way to provided fresh content on your website without having to create extra pages and links to those pages on your website menus. It's like a website unto itself within your current website.
Our
services are website design and development with an emphasis on the Joomla
and Wordpress Content Management System. We also provide Search Engine Optimization Services.
However, there is no way to cover on one page the over 300+ SEO techniques we
provide. That is where the blog comes in. We can talk/communicate on our blog,
article after article on each individual SEO service that we offer seperately. The article is designed to engage the viewer
with the goal of 1) them implementing our strategies and keeping them coming back
for more or 2) for them to contact us to help them implement that strategy for them.
"After all, generally speaking the sole purpose of a website or blog article is to capture future business. A blog opens doors to potential clients that your static website pages would not have."
Let me show you how this works:
As we mentioned before we offer SEO Services. Well this is a large field of services and the list of what we can do is long. So on our SEO Services page the keyword we are trying to rank for is SEO Services in Kansas City. Well if we have 100 Search Engine Optimization Services that we offer and we list every single one, then how do we rank for all 100 of those services on one page? The answer to that is we cant!
However, with our blog we can start writing articles on those individual services and start ranking and bringing in potential clients from the Blog Articles that we write (such as this one).
Here is a case study of one of our blog articles:
One of our SEO Services is helping clients setup valuable backlinks to their website using a typical SEO Strategy that works. We picked a high ranking website (to use as a tool to drive traffic) that has lots of members and viewers that can be targeted for this article that we wrote.
This blog article we wrote right before this one you are reading is called: How to Drive Traffic with a Squidoo Lens.
This
article was written Feb 22nd, 2010 and within 22 hours of publishing this blog article,
not only was it showing up within the top 10 results, we were at position #7 for
the search term "How
to Drive Traffic with a Squidoo Lens" which is exactly what we were
wanting to do.
As your create and provide more and more relevant information for your readers several things will happen.
1) Your site will obviously receive more hits.
2) Your readers will pass on your articles to others.
3) Your overall site page rank will increase, thus passing on your sites page rank to your blog articles even faster.
4) As page rank and relevance increases your articles will start to be indexed quicker by the search engines giving your articles a leg up over other similar articles that have been out longer than yours.
5) Your followers will increase. Building your blog followers is very important. Allowing them to interact with your blog by being able to leave comments will give you the interaction with your visitors in a way that not only keeps them coming back but also provides valuable feedback on more of what they are wanting and needing.
Within
a few days our position moved from #7 to the
#3 position
and is now at the
#1 spot on Google.
So the whole point of this example is to show you that not only do we bring traffic
to our website in from our static website page called "SEO in Kansas City" we are
now bringing in visitors based on one of our non-mentioned services that we offer
in a very short amount of time by using a blog. This article alone has made us $2700.00
in less than a month as well as bringing more relevance to our entire website as a
whole.
Summary: Blogging gives you the ability to rank individual articles that will draw traffic to your site that you would not have normally gotten from your static pages. It increases traffic, helps to raise page rank, bring more relevance to your site, provides value to your readers and open doors to new business and opportunities.
The best way to get a backlink from someone else's site to yours is not necessarily trying to convince them to link from their home page to yours (that generally doesn't happen) but to have them write a small and quick blog article/review of your site and services in their blog. These types of back links are more relevant in the search engines eyes and works well in driving more traffic to your site from a blog that has many viewers over just your link being on their site.
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Offices in:
Greater
Kansas City,
MO Area
By Appointment Only!