Why do YOU need to Blog?

On an almost weekly basis I get asked why blogging is so important. And the simple answer is this: when done correctly, blogging becomes your most powerful long-term sales tool and authority builder.

Many SEO Specialists have written articles on this topic for years. Back in 2008, I even wrote one on Google Knol (a platform long retired). Later, I wrote about blogging on Squidoo (also no longer active). Both platforms are gone, but the lesson remains the same: blogging, when done with strategy, produces measurable business results. Those early case studies taught us that showing the value of blogging—not just telling—was the key to convincing businesses to invest in it.

So in this article on “Why Do YOU Need to Blog”, I’m going to show you not only the historical proof but also the 2025 practices that make blogging more critical than ever.

Blog Preparation

• First: Know your audience. Your blog should speak to your ideal clients, not just industry peers. It’s easy to drift into writing for other webmasters or SEO pros, but the real goal is to attract potential customers and decision-makers.
• Second: Define your keyword and topic clusters. Blogging in 2025 is less about repeating a phrase and more about building topical authority with related keywords, FAQs, and semantic relevance. See our guide on writing the perfect SEO article for more detail.
• Third: Add visuals. Readers skim. Images, charts, infographics, and embedded video increase retention and engagement.
• Fourth: End with a clear call-to-action. Every blog should lead the reader to take the next step—subscribe, share, schedule a call, request a quote.
• Fifth: Stay consistent. Posting 2–3 times per week (or at least several times per month) keeps search engines crawling your site and builds brand familiarity. Consistency fuels traffic, trust, and customer recall.

Benefits of Blogging

Blogs exist to create new entry points into your website. Unlike static service pages, blogs allow you to cover dozens or hundreds of niche topics, each one a potential Google search result that draws in your audience. When combined with strong CTAs, blogging is a compounding growth engine.

Blogging is essentially an always-on content engine. It refreshes your site with new material, keeps search crawlers engaged, and allows you to address topics your core service pages can’t cover without overwhelming them.

Our services include web design, development, and SEO. But there’s no way to explain all 300+ SEO techniques on one static page. That’s where the blog comes in: article by article, we can cover each service, each technique, and each strategy in detail—attracting targeted traffic for every one of them.

“The true purpose of a blog is to capture future business by engaging people before they’re ready to buy, building trust until they are.”

Case Study: From Squidoo to Today’s Platforms

Back in 2010, we tested a strategy using a platform called Squidoo. For those who don’t remember, Squidoo was a content-sharing network where you could publish “lenses” (mini-websites) that ranked extremely fast. We wrote an article called “How to Drive Traffic with a Squidoo Lens”. Within 22 hours it ranked in Google’s top 10 results for that phrase. Within a few days, it was in the top 3. That single experiment generated over $2,700 in business in under a month.

Although Squidoo shut down years ago, the lesson remains timeless: when you publish valuable content on the right platform, it can rank quickly, bring traffic, and generate real revenue. In today’s world, platforms like Medium, Substack, LinkedIn Articles, and niche forums have replaced Squidoo as authority hubs where businesses can repurpose blog content for broader reach.

Key Takeaway: It wasn’t about Squidoo—it was about strategically publishing content where audiences were already active. The same principle applies today. If you publish blogs on your site and amplify them across networks where your audience spends time, you can replicate this success.

Compounding Benefits of Blogging

As you create and publish more blog content, several things happen:

1. Your site receives more hits from new keywords.
2. Readers share and distribute your content across channels.
3. Your domain authority increases as your internal blog pages build rank.
4. Search engines index your content faster, boosting future publishing speed.
5. You build an audience of returning followers, generating engagement signals Google rewards.

Fast forward to 2025: We now know that Google’s ranking system weighs not just keywords but also EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). Blogs give you a stage to demonstrate EEAT by showcasing your knowledge, answering audience questions, citing data, and providing first-hand experience. The more you do this, the more Google recognizes you as an authority.

Blogging in 2025: Best Practices

• Write with search intent in mind: informational, transactional, and commercial queries.
• Target long-tail and question-based keywords for voice search optimization.
• Use schema markup (FAQ, How-To, Article) to increase SERP visibility.
• Mix evergreen articles with trending content to capture both steady and timely traffic.
• Promote each blog through social channels, newsletters, and syndication platforms like Medium and LinkedIn.
• Track performance with analytics—optimize articles that underperform, update articles to keep them fresh.

Summary

Blogging is not just about traffic. It’s about building a pipeline of authority, trust, and leads. Whether in the days of Squidoo or today’s Medium, blogs give businesses a way to rank for dozens (or hundreds) of keywords they’d never reach through static pages alone. They increase traffic, grow relevance, demonstrate expertise, and open doors to new opportunities.

Quick SEO Blog Tip:

The best backlinks aren’t begged for—they’re earned. Instead of chasing homepage links, encourage peers and industry partners to write about you in their blogs, reviews, or newsletters. These contextual backlinks are far more powerful and sustainable in Google’s eyes than random link swaps. Blogging consistently makes this kind of natural link-building possible.