How do I market my website once it is designed and developed. How do I get noticed?

How do I get my website, product and service noticed so that I can engage my target audience?

There are many ways to get your website noticed. However, for web based businesses there is allot of competition and in order to compete we have to first look at what your competitors are doing. Thousands and Millions of dollars are spent each year by individuals and companies researching and doing competitive analysis. For those that can afford it that is fine, but it doesn't have to cost that much. That is where The Turn Group comes in. Our goal for Internet Marketing is about grasping your largest target audience with the smallest investment possible. Let us show you how.

Listed below are some FREE examples and links that if used correctly can assist in getting your web presence out to the public rather quickly to help promote your business for little to NO cost.

• Competitive Analysis - Getting to know what your competition is doing is paramount to any successful internet marketing campaign. Listed below are some links that can be used to for getting a grasp on how your website is doing compared to your competitions as well as how to gage what your competitors are doing.

• Meta Tag Extractor - Find out what your site and your competitors meta tags are.


• Keyword Density Analyzer - Keyword Density Analyzer will analyze the web page you specify and give a report on what words are used and how many times they are used.


• Website Page Analyzer - This is a great tool to run on your website to find out how fast your site loads, how large your images are and various other site reporting performance information to assist in your S.E.O. optimization efforts.


• Backlink Checker - Find out who is linking to your site as well as your competitors. One of the keys to knowing what your competition is doing is to find out who is linking to them and how you can get those same companies linking to you.


• 100's of S.E.O. Tools - These tools can quickly help you to make sure your website is performing at its peak.

• Site Validation - Getting your code on your website validated against the W3C standards is a HUGE step to rising above your competition. Having correctly written code is a valuable asset to any website.


• S.E.O. Quality Written Copy - This step is critical to your target audience finding you on the search engines.


• Press Releases - These are articles that tell the public what is going on with your company, product or service. If written correctly this garners not only your audiences attention but the search engines as well.


• Search Engine Optimization Services - Having a SEO Specialist check out your website to find out what he can do to improve your over all SEO Strategy is a must. Rodney Liber a Webmaster and SEO Specialist and the Director of Web Services for the Turn Group can review your site for free and make recommendations that could raise your page rank with little to no effort.


• Blogging - Creating a blog for your company is one of the most valuable assets to ad to your Internet Marketing Strategy. Blogging allows for more detailed information about your company, services and products as well as providing back links to your website thus creating trust for higher ranking potential within the search engines.


• Forums - Providing a forum on your website for customer interaction or for creating a loyal based community of people is also a key to a good marketing strategy. Those this does not work for everyone, providing a forum draws people to your website in a way that might have not caught there attention otherwise. Also, finding other forums in your industry and becoming a member of those forums is a great way to promote your business by talking about your company and the services you provide. This also provides valuable back links to your website.


• Social Community - Advertising on Facebook, Myspace, Twitter, LinkedIn, Google Knol as well as other social community sites is rapidly becoming the way to fast track hits to your site and is a great way to interact with your customer base.


• Content Specific Landing Pages - Creating Landing Pages for your website that are completely geared around one service, one product or one topic is an excellent way to track conversions. After all, no matter what is done, converting a hit to a sale is the over-all goal.

More advertising solutions that will cost:

• Pay Per Click Campaigns - This method of advertising can get costly but can also be very easily controlled depending on your budget. One of the most popular pay per click advertising companies out there is Google Adwords. This advertising strategy is usually the fastest way to capture your audience with immediate hits to your website. However, what makes this marketing solution a success is how it is implemented. We have to drive the audience to a conversion/sale. This is done through a process of good Search Engine Optimization, Landing Pages, and conversion tracking tools to watch exactly what is happening with your targeted ads.
• Print Media - Leaflets, flyers, brochures, business cards, ads, magazine advertisements, posters
• Video Production - This method is RAPIDLY becoming one of the most efficient methods of advertising. We are a visual culture and we want to see what we are buying. Whether its a small product demonstration, instructional or for YouTube. Viral Video is huge to a smoking hot campaign.
• Radio Advertising - Find your target demographic and find a radio station that targets that market. Radio advertising pays off and would benefit your marketing campaign immensely.

In summary, Internet Marketing can be a time consuming task and a frustrating one at that. With the right team that is committed to your success with a strong and well thought out advertising strategy; in little to no time can produce amazing results. Whatever the task, we at The Turn Group have the creativity and know how to get your site noticed for a faster ROI!