Is Google trying to set new SEO Trends or was there such a demand on Google to share a little bit about how its algorithm works? Either way, Google has published is own SEO Starter Guide for the general public.

For most of us this is old school daily tactics, but for others it will open your eyes to the fierce competition that is out there competing against you and your site. 

This is a helpful SEO Reference Tool produced by Google. If the #1 Search Engine on the planet makes suggestions, I would definitely apply what you learn.

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Google has done it again with providing a dynamic content management system, aka “store house of Knol-edge” or what I like to call Googlepedia! This system is designed to showcase professional, authoritative information on any subject. The goal is to provide readers content rich material on any given topic from leaders and professionals in all industries. This new encyclopedia of articles will soon dominate leaving its competitors in the dust.

Who should write a Knol?
This question can only be answered by the person attempting to do so. Yes, there will be amateur writers of all makes and sizes competing for top position within this database. The question will ultimately lie on the Knol Writers shoulders to ask themselves the following questions. Am I a leader in my industry? What information can I provide that will be of value to the readers? Has a Knol already been written about this topic? Will readers benefit from my knowledge? Am I capable of writing this article myself or will I need a Knol Copy Editor to write it for me? All of these questions are valid and should be taken into consideration before writing commences. Remember, when searching the Knol database for information; represent the information in a way in which you yourself would like to receive it.

Why should you write a Google Knol?
There are several reasons to write a Google Knol. Professionals, doctors, lawyers or any profession that has knowledge for the masses, the Knol provides a way to display the information in a way never done before. Being able to do an instant search on a topic that has been written by authoritative industry leaders lends credibility to the article thus giving the end reader valuable information from trusted sources. When a quality article is produced, that opens the doors for Webmasters to harness the ranking power of the article. If I write a paper on Website Design and Development from another source and I link to that paper from an all ready trusted source; that brings credibility to the article. The same applies in reverse. If the article that is written is a Ranked article, then it goes to show linking from that article to my website brings credibility to the website. Another reason I can think of to write a Knol is from a pure learning standpoint. Already fascinating articles are being written providing more knowledge to the general public thus increasing awareness.

How do I write a Knol Article?
Writing a Knol Article is pretty straight forward. The first step is to sign up an account on Google Knol. Once logged in, you can start writing immediately. Here are some things to keep in mind.

• Write your article as clear as possible using images, references, links and credits. Linking to references lends credibility to the article.

• Use the available Head Tags when appropriate.

• Break the article up into sections. Reading a long drawn out paper can be exhausting on the eyes. Use bullet points, bold titles and a little color to add something extra to it.

What not to do when writing a Google Article in Knol!
Make sure any content that is written, provides new authoritative information on a subject and NOT to advertise a product or service. Look at is like this, an encyclopedia is an information guide to a particular topic with no agenda of advertisement or re-direction. Google Knol was designed with this in mind. First and foremost, any article written for Knol should provide readers with accurate and authoritative knowledge about whatever it is you are going to write about.

Google Knol is not to be mistaken for a traditional Blog. So writing about personal experiences and passions would not be the recommended topics. Instead, articles should be written from industry leaders, professionals and authors displaying fact, research and methods.

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